Essential steps to successfully sell a property outfitted with smart technology, using insights from a home that was recently listed for sale.

There's a change in your market—an interest rate shift, the entrance of a big employer, a zoning reform—and a local journalist reaches out to you with questions on how it'll impact property sales. Do you bite?

Brands are tapping into the popularity of anime to engage Generation Z, such as IKEA's "Find Your Slice of Life" TikTok series created with Ogilvy and Nissan's videos based on LoFi Girl that gained more than 12 million views within two months. Sparks & Honey's Hannah Hickman attributes Gen Z's anime interest to an unprecedented access to global cultures, and says marketers should have a "real respect for the genre" and look to create more anime-style content, "not just ads."

Consumers will spend 56.4% of their time this year on social media viewing videos, up from 33% in 2019, but the growth rate is slowing, reports Insider Intelligence. The research firm suggests brands refrain from relying too heavily on social video ads, balance them with image ads and experiment with sponsored creator content on the text-based Threads social platform.

Existing-home sales continued to fall last month as home buyers faced higher mortgage rates and fewer housing options. Read more from NAR's latest housing report.

A fire at this four-bedroom home represented an opportunity for owners Ellen and Ed Sealy to update their midcentury modern home while staying true to the original design aesthetic.

Rising interest rates and other factors have lessened the appetite of banks to provide so-called jumbo mortgages to clients, who are now seeing rates rise faster for these loans than for regular-sized mortgages. In addition, the Mortgage Bankers Association reports that the availability of these jumbo mortgages has been in decline for three months.

Regulators, law enforcement and financial industry leaders are raising concerns over the proliferation of sophisticated scam techniques, including AI-generated voices and deepfake masks. Cybercrime costs are predicted to hit $8 trillion in 2023, posing a significant threat to the global economy and underscoring the urgent need for increased vigilance and countermeasures.

REALTORS® are in the black, and the association is prepared for possible financial headwinds ahead. Watch NAR Treasurer Greg Hrabcak's third-quarter update.

The recent wildfires in Maui, which killed over 100 people and destroyed more than 2,000 homes and businesses, have exacerbated an already acute housing crisis on the island, particularly affecting the working class. The disaster underscores the broader issue of climate change making the affordable housing crunch worse across the U.S.