We asked communicators in the 2021 Communications Benchmark Report what changes they anticipate will occur over the next three-to-five years. Turns out they were spot on, at least so far.

TODAY’S HEADLINES – 07.19.2021  
 
• 

RESEARCH

A comprehensive look at likely changes in communications

We asked communicators in the 2021 Communications Benchmark Report what changes they anticipate will occur over the next three-to-five years. Turns out they were spot on, at least so far.


• 

THE BUSINESS MIND

How to make the shift from tactician to strategic advisor

Here are some essential questions to ask yourself to assess how fluent you are with the language and concepts of modern business.


• 

STORYTELLING

How Vans is ramping up messaging ahead of skateboarding's Olympic debut

The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.



• 

DIVERSITY AND INCLUSION

How to position yourself at the center of organizational change

Communications leaders share their insights and tips on driving diversity, equity and inclusion efforts both within the organization and in the industry at-large.


• 

WINNING CAMPAIGNS

Bank taps Questlove to appeal to millennial audiences, boosts brand awareness and trust

Citizens Bank partnered with The Roots’ drummer and held an event that earned online engagement, leading to a win in the Event Marketing Campaign category of Ragan’s PR Daily Awards.


• 

PR INDUSTRY

Pitchin’ and Sippin’ with Ragan’s CEO

Diane Schwartz shares about cultivating meaningful relationships with reporters, the rise of ‘mixternal’ relations, and the future of PR.


• 

DAILY SCOOP

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.



• 

MEDIA RELATIONS

4 reasons why PR pros should invest in a media database

Here’s what the tool can offer to PR pros looking to find the right reporter for their pitch—and maximize their precious time.


• 

DAY IN THE LIFE

For communicators, empathy is a superpower

President for Bellmont Partners Brian Bellmont shares his tips and tactics for success amid a resurgent economy in our latest in the ‘Day in the Life’ series.


• 

WELLNESS

Should we focus on 'mental health' in the workplace?

Workers don’t need performative shows of support. Listen to their problems, home in on specific challenges they’re facing, and prioritize genuine connectivity and camaraderie among your team.


• 

DAILY SCOOP

Olivia Rodrigo promotes vaccines at White House, diverse boards see more revenue growth, and Facebook defends CrowdTangle restructuring

Also: Triller launches contest to hire resident DJ, Norwegian Cruise Line sues Florida, and Coca-Cola tweaks Coke Zero formula.



• 

STORYTELLING

How communicators use podcasts to have conversations about thought leadership

Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference.


• 

WINNING CAMPAIGNS

National Geographic’s integrated campaign around Earth Day generates more than 1,000 stories

Its campaign featured Q&As with Jane Goodall and led to thousands of stories. This earned first prize in the Entertainment Campaign category of Ragan’s PR Daily Awards.


• 

PR INDUSTRY

Survey: Communicators more valued than ever before

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.


Ragan Training

Join Ragan Training today and you’ll have access to all Ragan conferences, webinars and training programs for one low price, all year long.

Ragan Training is the industry’s most comprehensive online training platform for PR, marketing and communications practitioners offering sessions, panel discussions, presentations, networking roundtable meetings, and resources. Join Now.


This email was sent by: Ragan Communications
10 S. La Salle Street, Suite 310 Chicago, IL, 60603, US, cservice@ragan.com
Unsubscribe From All/Update Profile  |  Unsubscribe
Sent to: newsletter@newslettercollector.com