PLUS: The Art of Bourbon 2024 and BMW
InsideHook
SEPTEMBER 6, 2024

 

Close out your Friday with a good beer, people. You've earned it. Plus:

InsideHook

Beer’s Least Sexy Ingredient May Be Its Most Important

Dr. Frankenstein called forth lightning to bring his monster to life. Brewers call forth yeast. Perhaps more than any other ingredient, the unicellular fungus breathes life into a beer. It also plays a key role in determining the taste on your tongue. Unfortunately, it stays largely behind the scenes, ceding the spotlight — especially on beer labels — to the sexier hops and barley. But it’s the yeast that plays Merlin and makes the magic on your palate.

Yesterday, we asked about your favorite actor from Hollywood's Golden Age. You said:

  • James Dean (9%)
  • Marilyn Monroe (15%)
  • Marlon Brando (16%)
  • Audrey Hepburn (22%)
  • Jimmy Stewart (38%)
InsideHook

The Fitness Secrets of Eric Leija, Kettlebell Master

Eric Leija was with UFC fighter Roger Huerta and his brother Juan Leija the first day he picked up a kettlebell. The Texas native was just a teenager at the time, with aspirations of competing professionally in mixed martial arts, and all the guys who were beating him on the mat were using bells during their workouts. It was a classic example of "if you can’t KO them, join them."

Eventually the dream of a fighting career fell away, but his passion for combat sports and fitness did not. Finding a home base at the progressive Onnit Gym in Austin, he began experimenting with kettlebell flows, and sharing them with the masses on Instagram. Now his account, @primal.swoledier, has nearly a million followers, and he’s gotten DMs from celebrities like Josh Brolin on his programming. These days, he also trains as an Adidas athlete.

IN THE NEWS

The Art of Bourbon 2024 is the year’s best whiskey auction.

BMW’s Toyota partnership is the latest sign of hydrogen’s momentum.

Sometimes you find signed Salvador Dalí Lithographs in a garage.

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The “Quiet Luxury” Amalfi Coast Town Every Discerning Traveler Should Know

The Amalfi Coast is full of spectacular beauty, from the colorful homes decorating the cliffs to the sparkling Tyrrhenian Sea and iconic namesake lemon trees. However, if you arrive without doing much research or having an understanding of how busy the season is, you may be surprised to find it an assault on the senses as you navigate the crowded streets of Positano. While a stay at the iconic Le Sirenuse is absolutely one of life’s greatest luxuries, we believe there is otherwise no reason to make your home base one of the bigger towns on the Amalfi Coast if “quiet luxury” is what you’re after.

FROM THE GOODS
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You've accepted Lululemon into your wardrobe. Now it's time to add these outfitters, too.
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Get an infusion of flavor with these cocktail smoking kits
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