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Paper-based packaging has been a hit in some CPG categories, but less so in others. The key is striking a balance between whatâs possible and whatâs necessary, packaging experts say... Read more
Energy drink and lifestyle brand Celsius will buy Alani Nutrition for $1.8bn: creating a leading better-for-you, functional lifestyle platform thatâs ready to embrace strong momentum in the category... Read more
The US Surgeon General and the WHO are both calling for cancer warning labels on alcohol. How likely is this to happen - and how effective would such labels be?... Read more
Dubai-headquartered Barakat looks to meet consumer demand for non-alcoholic beverages that replicate the drinking experience with its packaged mocktails, a category that the company hopes to grow in the Middle East and beyond.... Read more
Keurig Dr Pepper brand Bai turns to strawberries and coconut water, while Aussie distillery Four Pillars creates the worldâs first croissant gin.... Read more
One of Molson Coorsâ key strategies is to âaggressively premiumizeâ its portfolio: and it wants to follow its successes in Europe and Asia with a targeted strategy for the US market.... Read more
The low and no alcohol category is one of the most exciting areas of beverage innovation today. Consumers want to moderate their alcohol intake: but they still want drinks that deliver on taste, flavor and experiences.
PepsiCo leverages Gatorade and Propel as an innovation platform to expand into more functional products while using recent acquisitions like Sabra to meet consumer demands for protein snacks... Read more
Packaging has a lot to gain from AI - but steep upfront costs mean businesses must consider which parts of their operations need it the most... Read more
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