We all want to avoid silos.
In a rush to get a particular job done, marketers might find a speedy way to do it but create their own separate data source in the process. There are all kinds of reasons why data gets separated and siloed.
Today, contributor Theresa Kushner kicks off a two-part series about integrating marketing data. It’s easier to meet goals as an organization when teams are collaborating. Of course, some departments need priority and control over certain datasets in specific industries and use cases. That’s all part of a solid cross-functional data design.
Also today, the manager’s guide to HubSpot’s November 2023 releases. Lots of features to learn about, all in one convenient place.
Chris Wood,
Editor
