Behavior changes means new learnings for ecommerce retailers John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around.
ClickZ Daily: January 08, 2021 |
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| Happy Friday, Today we have John Williams, CTO at Amplience, discussing how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. “The promotions normally focused on the Cyber Weekend have been extended this year across an entire month to take advantage of a rise of around 38% in traffic volumes as more people browse digitally,” reveals John. Also Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. He writes: Marketers have access to tools that can help them to significantly strengthen the creative in their campaigns through the use of AI and creative intelligence data. Marketers must understand that AI will not take away the human touch from their creative but instead will work to enhance it by unlocking a valuable framework that can be used to guide their creative output. Enjoy! |
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Analyzing Customer Data John Williams John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. |
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Data Chris Loy Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read more |
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| Data Martyn Etherington Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read more |
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| Digital Marketing Jaime Singson Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. Read more |
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| Analyzing Customer Data Jacqueline Dooley Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel about data collection and data privacy. Read more |
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