With consumers using an ever-increasing number of digital and social channels, brands looking for behavioral insights are moving past traditional Q&A research formats and into passive digital tracking. By measuring actual behaviors across multiple devices, they’re able to build a stronger and more accurate reflection of consumers’ lives, media consumption, path-to-purchase and more.

Attend this webinar to find out how taking a more innovative, digital approach to research can allow you to measure actual behavior and marry it to “claimed” behavior for a deeper, richer picture of how individual consumers are acting.