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| Top Stories |  | | Ivy Liu |
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| | | | | The truth is, these councils are ways for the platforms to curry favor with senior marketers and extract market intelligence from them. | | |
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howdy! | | | | | The new venture will emerge as a real-time data clean room called Symitri following a $5 million investment. | | |
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| | | | | Agencies and brands: We want to know the ad-serving challenges and opportunities you’re encountering in 2024. | | |
howdy! | | | | | What used to be a relationship business with finite parameters has become tech-heavy and snarky. Could this be the end so long predicted? | | |
| | | | | Even if an e-commerce brand’s tech stack is as simple as an online store and email marketing platform, teams must consider where their data comes from and where it is going. | | |
howdy! | | | | | At the Digiday Programmatic Marketing Summit, agency executives participated in closed-door town hall discussions, in which they were granted anonymity for their candor. | | |
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| | | | | In this new Q&A, learn more about why attention is on marketers’ minds, how advertisers can use it and how they’re connecting it to recall. | | |
howdy! | | | | | Major game publishers’ flirtation with in-game ads has yet to blossom into a full romance in 2024 — but the question of advertising has become nearly impossible for them to avoid, as shown by Electronic Arts CEO Andrew Wilson’s endorsement of the revenue stream during the company’s earnings call last week. | | |
howdy! | | | | | Independent boutique agency Exverus Media is reshaping what KPIs and client expectations amid marketing shifts. | | |
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