Index Exchange's undisclosed use of bid-caching may have angered buyers and infuriated rival vendors, but it's also a symptom of another ad tech challenge: supply and demand commoditization.

For Digiday+ members: Video makers see Amazon's Prime Video Direct as the centerpiece of how the company will work with most media companies in the future.

The Young Turks Network's subscription business has grown to account for almost 50 percent of its overall revenue, with more than 27,000 paying subscribers.

Instagram is heavily courting beauty brands and beauty influencers through the recent launches of IGTV and custom Instagram Stories filters, which allow both brands and influencers to get closer to the platform.

Join Adidas, Kellogg's, Neutrogena and other top brands to learn how marketers are taking back control of their brands' digital ecosystems at the Digiday Brand Summit, taking place in Palm Springs, California from Dec. 10-12. Register by Oct. 15 to receive our early rates and get $200 off passes.

 

Behind the bid-caching debate, signs of ad tech commoditization

Jessica Davies

"Innovation in ad tech has the lifespan of a gnat before it gets copied or assimilated.”

Video Briefing: Amazon is flooding the zone in the video market

Sahil Patel

Amazon’s Prime Video Direct program could take on a central role in how the company works with various video programmers.

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How GumGum put Canon in context

Sponsored Content GumGum

What is computer vision exactly? Basically, it's an umbrella term describing any technology that allows a computer to analyze and understand images and videos. Learn how companies are using computer vision to power contextual ad targeting to increase the effectiveness of their marketing campaigns. Sponsored by GumGum.

The Young Turks now has 27k paying subscribers accounting for half of its revenue

Tim Peterson

The Young Turks Network's subscription business has grown to account for almost 50 percent of its overall revenue, with more than 27,000 paying subscribers.

How Instagram is enticing beauty brands and influencers with IGTV and custom face filters

Priya Rao

With the recent rise of IGTV and custom filters, Instagram is courting beauty brands and beauty influencers more heavily.

The definitive guide to social media ROI for publishers

Sponsored Content Dash Hudson

With publishers increasing both content creations and spend on social media, it more important now than ever for them to understand just how to measure ROI from these efforts. With this emphasis on social media, one question has never been more pressing -- how exactly does one measure social media ROI? Sponsored by Dash Hudson.

Performance marketing: Putting the brand budget to work

Sponsored Content Tune

With the rise of mobile and e-commerce, performance marketing is on the rise in response to this new digital default. In a recent study conducted by TUNE in partnership with Acceleration Partners, the findings reveal an influential and evolving performance landscape -- one where deepening partner relationships and advancements in mobile technology drive the future of brand and enterprise marketing. Sponsored by Tune.

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Events Title
 
Winner Announcement:
September 5, 2018
Digiday Technology Awards
 
Regular deadline:
September 7, 2018
Digiday Awards
 
September 11 - 12, 2018
Digiday Brand Leaders Japan
Kyoto, Japan
 
 

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