| | John, In this newsletter, we usually bring you a roundup of effective marketing ideas from your peers to inspire your own concepts and campaigns. But this week, we go a step further. We look at the ideas behind the ideas, the culture and practices that foster effective marketing, in our latest article — Creative Leadership Ideas: A behind-the-scenes look at how 9 companies run their marketing departments and agencies. Read on for ideas from a pizza restaurant, software companies, a consultant, children's clothing store, and content websites. Here's to your team's effectiveness, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa, MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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