Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign

The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.

New social media features and updates to know this week

Internal Email Benchmark Report 2025

ContactMonkey’s Internal Email Benchmark Report will help internal communicators understand what “good” results look like relative to annual industry averages.

The Modern Leader series: A fresh take on leadership

As The Grossman Group celebrates 25 years, Ragan is partnering with them to share the top attributes they see in modern leaders today.

Crisis lessons from Turo’s response to New Year’s Day attacks

The car rental company delivered a masterclass on transparent, empathetic communications.

How to ensure managers are ready for the spotlight

Study: One-third of managers have no formal training.

Cisco’s Rebecca Simons on how human connection shapes tech and space exploration

Rebecca Simons shares her framework for simplifying complex topics.

What Meta’s ‘free speech’ moves mean for brands

This is what to start doing now.

UnitedHealthcare CEO’s death could change corporate comms

It’s important for executives to talk, but it’s just as important that it’s on the right issue.

The Scoop: Meta removes fact-checkers ahead of Trump’s return

Also: McDonald’s ends DEI programs as conservatives push for changes; Washington Post, HuffPo each announce layoffs.

One Big AI Idea: Sentiment analysis

From surveys to social media, AI can help you understand how people think and feel.