Behind The Scenes Of Disney's First Latina Princess, "Elena Of Avalor." Plus! How Brands Are Trying To Engage Comic-Con Fans This Year

From car-sharing services to razors to cosmetics, brands for the mainstream are trying to establish some geek cred.

DoubleClick and Paramount aim to boldy go where no programmatic ads have gone before.

Dwayne Johnson wants you to open Ballers, Ford is using tequila waste to make car parts, and Heathrow Airport makes flying adorable.

Star Trek Beyond star John Cho opens up about Asian-American representation in movies, and why we need to do better.

Disney's new princess is a brave teen learning to rule her land—love interests need not apply.