The disparity between Bleacher Report’s mostly white leadership and its Black employees has reached a breaking point.
| There is a literal divide within Bleacher Report between its predominantly white executives and its Black content creators. “When you come into the second floor, you see a sea of faces representative of what you would expect to see. When you go up to the third floor, especially the sales side, it’s entirely white,” said a current B/R employee. Another B/R employee said, “There’s a lack of diversity at the top, and they are the ones profiting the most directly off of Black culture." Eleven current and former B/R employees said the disparity between the company's leadership and its employees has reached a breaking point. Read more below. B/R has joined a parade of media companies including BuzzFeed, Condé Nast and Digital Trends, that are dealing with a reckoning on their approaches to diversity and inclusion. As June comes to a close, some of the world’s largest advertisers including Unilever, Verizon, Diageo, Honda and Coca-Cola have canceled ad buys with Facebook for at least until the end of July. While the Facebook ad boycott won’t compensate for advertisers’ systemic failures to foster racial equity, it's clear that they are no longer able to sit on the fence. "We're seeing significant, significant growth and gains," said Bloomberg Media Group CEO Justin Smith at the Digiday Publishing Summit last week. And that growth in the first and second quarter has proven sticky, he said. For Digiday+ members, agency employees and execs say their companies need to do more than make statements to be better for Black employees. Other things to know about ICYMI: On a recent episode of Digiday+ Talks, Crocs’s EMEA marketing director Yann Le Bozec discussed how they’ve recently soared into popular fashion by tapping into Gen-Z consumers and having a strong social marketing strategy. Members have access to the full video recording and a breakdown of the key takeaways. The Foundry @ Meredith and Digiday present an open virtual forum, free to attend, on the future of content marketing. Hosted by Digiday marketing editor Kristina Monllos and featuring speakers from Saucey, The Foundry, J3 Studios and Wander Beauty, join this conversation with the experts today, June 30, at 12 p.m. EST, as we unpack all the ways that a year of change has altered nearly every approach to content marketing going forward. | | |
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