DAILY SCOOP

Belk, Cici’s and L’Occitane file for bankruptcy, Target offers employees $500 bonuses, and 72% of comms pros say social media helps other media efforts

Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.

SOCIAL MEDIA

Twitter to fight misinformation through crowdsourcing

The social media platform said it hopes to ‘more quickly build an effective community-driven solution’ that cuts down on fake news.

How to bring more diversity and inclusion to your PowerPoint deck

A failure to find photos that represent the diversity of your community risks losing your audience. Here's how to find better images.

PR INDUSTRY

How to approach industry awards in 2021

As a PR tactic, an awards program win can bolster your position in the marketplace, but which programs are the right fit for your organization?

MEDIA RELATIONS

Does Budweiser deserve the praise for offering Super Bowl ad to COVID vaccine efforts?

The brand is offering its usual big media slot to COVID-19 efforts, but the move isn’t completely altruistic. Here’s why one PR pro thinks the campaign doesn’t necessarily deserve all the kudos.

DAILY SCOOP

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.

SOCIAL MEDIA

How companies are failing social media managers—and wasting crucial talent

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.

MARKETING

Marketing emotion of the year: empathy

Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community.

ASK A REPORTER

Healthline’s newest editor shares what she looks for in a pitch

What are the hooks and specs that digital health care outlets are looking for in the coming months? Here’s one journalist’s take.

DAILY SCOOP

Budweiser donates Super Bowl ad to COVID-19 campaign, ‘Star Wars’ denounces racism on Twitter, and Pinterest launches ‘try on’ feature

Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.

SOCIAL MEDIA

3 social media trends to watch in 2021

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.

WRITING & EDITING

How to develop great proofreading skills

These tips may help you earn that coveted “eagle-eye” status within your organization.

LEADERSHIP COMMUNICATIONS

What Facebook has learned about leading and engaging remote workers

A Facebook leader shares insights, both from her own company and from others who use the Workplace from Facebook platform, on reaching hybrid, dispersed teams.

DAILY SCOOP

Instacart to lay off roughly 1,800 workers, IOC president says there’s ‘no plan B’ for delaying Tokyo Olympics, and NFL honors health care workers with Super Bowl tickets

Also: A study shows the potential for AI in pitching efforts, Waffle House offers Valentine’s Day reservations, apply to be a candy taste tester, and more.