Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.

TODAY’S HEADLINES – 07.20.2021  
 
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DAILY SCOOP

Ben & Jerry’s stops ice cream sales in West Bank, digital newsroom employment dwarfs newspapers, and Toyota holds back on Tokyo Olympics

Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.


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RAGAN CONFERENCE ALERT

Readers share which Disney character most resembles their approach to work

Are you a Baloo, or more of an Eeyore? Learn more about all the dynamic communicators in our midst, and find out if you won a night at the Swan & Dolphin Resort.


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BRANDING

Who's buying the Victoria's Secret rebrand?

The lingerie company’s effort to remake its image with new advisors like Megan Rapinoe—and dropping its trademark fashion show—reveals the difficulty in finding a new brand voice.



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EXECUTIVE COMMUNICATION

3 crucial actions to preserve execs’ personal reputations

As the top leaders have become figure heads for their organizations, here’s how communicators can help them build a public persona that defends against the naysayers and trolls.


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CAREER ADVICE

5 ways to become an indispensable co-worker

Heed this advice to become a dream to work with, rather than a thorn in colleagues’ sides.


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RESEARCH

A comprehensive look at likely changes in communications

We asked communicators in the 2021 Communications Benchmark Report what changes they anticipate will occur over the next three-to-five years. Turns out they were spot on, at least so far.


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THE BUSINESS MIND

How to make the shift from tactician to strategic advisor

Here are some essential questions to ask yourself to assess how fluent you are with the language and concepts of modern business.



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STORYTELLING

How Vans is ramping up messaging ahead of skateboarding's Olympic debut

The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.


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DIVERSITY AND INCLUSION

How to position yourself at the center of organizational change

Communications leaders share their insights and tips on driving diversity, equity and inclusion efforts both within the organization and in the industry at-large.


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WINNING CAMPAIGNS

Bank taps Questlove to appeal to millennial audiences, boosts brand awareness and trust

Citizens Bank partnered with The Roots’ drummer and held an event that earned online engagement, leading to a win in the Event Marketing Campaign category of Ragan’s PR Daily Awards.


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PR INDUSTRY

Pitchin’ and Sippin’ with Ragan’s CEO

Diane Schwartz shares about cultivating meaningful relationships with reporters, the rise of ‘mixternal’ relations, and the future of PR.



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DAILY SCOOP

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.


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MEDIA RELATIONS

4 reasons why PR pros should invest in a media database

Here’s what the tool can offer to PR pros looking to find the right reporter for their pitch—and maximize their precious time.


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DAY IN THE LIFE

For communicators, empathy is a superpower

President for Bellmont Partners Brian Bellmont shares his tips and tactics for success amid a resurgent economy in our latest in the ‘Day in the Life’ series.


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