DAILY SCOOP

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge steaming push, and Google to combat vaccine misinformation

Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.

MARKETING

4 tips for service businesses experimenting with virtual products

Find a natural extension of your current offering and make sure to invest in online marketing and adjust your website.

EMPLOYEE ENGAGEMENT

5 questions to ask before crafting your internal comms message

Mind these guidelines to write more compelling memos, sharper emails and meatier reports.

A DAY IN THE LIFE

Why Jenerate PR’s Jennifer Polito still picks up the phone

This PR veteran acknowledges that Zoom meetings have been valuable—but she still prefers old-school communications channels.

RAGAN AWARDS

Don’t miss this Friday’s Crisis Communications Awards entry deadline

2020 has not been lacking in the crisis department. Submit your crisis communications work by this Friday, Dec. 11.

DAILY SCOOP

Facebook responds to antitrust lawsuits, Time announces ‘pet of the year,’ and Pantone selects two colors for 2021

Also: Cartoon Network racks up kudos for its anti-racism PSA, top challenges content marketers must overcome, Facebook’s ‘Year in Review,’ and more.

NONPROFIT COMMUNICATIONS

The Nature Conservancy’s new CCO shares goals for 2021

What are the big challenges facing nonprofit communicators in the months ahead, and what lessons can be taken from 2020?

CRISIS COMMUNICATIONS

The importance of civility for brand reputation in 2020

With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.

HEALTH CARE

How to deliver meaningful, safe messages about mental health

A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic.

EMPLOYEE ENGAGEMENT

9 steps for developing your internal communications plan

There’s plenty of work involved, but the payoffs are important: efficiency, collaboration, budget dollars and, potentially, a seat at the decision-making table.

RAGAN AWARDS

Friday is your last chance to enter Ragan’s Workplace Wellness Awards

Showcase your important employee wellbeing work by this Friday, Dec. 11. This is the late-entry deadline and your last chance to submit your work.

PR DAILY AWARDS

You haven’t missed the late-entry deadline

Nominate yourself, your colleagues or your clients for Ragan and PR Daily’s Communicators of the Year & Rising Star Awards. Don’t miss the late-entry deadline, this Friday, Dec. 11.

DAILY SCOOP

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.

CRISIS COMMUNICATIONS

4 proactive steps for preserving brand reputation

Do you know what skeletons are luring in your organizations’ closets? Here’s how to make sure you aren’t caught by surprise.