| Happy Friday! Today we discuss why partnering with a web design platform is the right move for your business. An ebook by Duda, a web design platform for agencies, explains how agencies, digital publishers, host providers, and SaaS platforms can all benefit from partnering with a web design platform. They outlines six features to look for in a web design platform including white labeling, integration-readiness, custom widget creation, usability, and website security. Also, Sovrn’s Business Development Director, Alex Bradbury, writes about how buyers will drive ad tech consolidation in 2020. According to Alex: With data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques to limit the partners they work with, keeping only those that add unique value on their roster. Also ICYMI: - AdMobilize, an audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, and Broadsign, a leading DOOH martech platform, announced a partnership to provide DOOH networks with integrated audience measurement solutions.
- Business-class text messaging software company, TextUs, announced the initial close of its Series B Funding. All major investors participated, and the new equity plus expanded debt facility gives the company $5MM of additional capital to grow the business.
- Plannuh, a startup transforming the way marketers plan and budget, announced a $4 million seed round co-led by Glasswing Ventures and Gradient Ventures, Google’s AI-focused venture fund.
- ConvergeOne, a leading global IT services provider of collaboration and technology solutions, announced that it has partnered with NICE to launch the first release of its Customer Engagement Optimization Services (CEOS) offering.
- eGain, the leading provider of omnichannel customer engagement solutions, announced that it has partnered with Avaya to accelerate digital transformation of customer engagement.
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