Buyers flipping through the marketing materials of this Granbury, Texas, home may have done a double take, but real estate pro Casey Lewis says the gimmick worked.
But there is a bright spot: More first-time home buyers appear to be entering the market even as tight inventories restrict the number of homes for sale.
While social media sites like Twitter and Instagram are saturated with real estate professionals vying for the attention of potential clients, Pinterest remains largely untapped—and it’s ripe with opportunity.
Higher borrowing costs may prompt buyers and sellers to rethink their real estate plans, but you can help them find a workaround to achieve their goals.
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