Best Buy announces furloughs; Franklin Mutual's COVID-19 pivot; The case for more outreach; Online rep protection; and more

DAILY SCOOP

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.

COVID-19

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together.

COVID-19

The current crisis demands more external communication

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.

COVID-19

9 tips to protect your reputation during COVID-19

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis.

PR DAILY AWARDS

Did your media relations efforts build beneficial relationships?

Enter PR Daily’s Media Relations Awards to showcase your campaigns that earned clicks, shares and coverage. The entry deadline is May 8.

REMOTE CULTURE

Reader challenge: Creative ways to inject culture during quarantine

What are innovative ways to foster company culture for remote, isolated employees? We want to hear from you.

CRISIS COMMUNICATIONS

What’s working for financial comms during COVID-19

This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties.

DAILY SCOOP

American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan

Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.

CRISIS COMMUNICATIONS

How to help TV news producers during COVID-19

TV reports still need to fill segment slots, but they’re limited in how they can go out and find stories. Here’s how you can be an important resource.

COVID-19

How to offer ‘greater good’ in your COVID-19 communications

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful.

THE WORKPLACE

How the Ragan community is adapting to working from home

Hear key takeaways from last week’s Twitter chat—and join us again every Tuesday.

CRISIS COMMUNICATIONS

Take our survey on COVID-19’s impact on communications

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.

PR DAILY AWARDS

Don’t miss next week’s Nonprofit Awards entry deadline

Share your powerful nonprofit communications campaigns, events, partnerships and content. The entry deadline is next Friday, April 24.

COVID-19

5 sensible ways to help clients during the coronavirus crisis

Now is a time for everyone to pitch in, and agencies that can go above and beyond for their clients will be positioned to reap the benefits later.