| | | | | First Things First | | December 26, 2019 | By Jameson Fleming |
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| The Best Cannabis Marketing Campaigns of 2019 | |
| | Thanks to varying guidelines across all 50 states, cannabis marketing can be an utter nightmare. As senior editor, T.L. Stanley wrote, "Those byzantine rules mean that 2019 saw a lot of inventive and needle-moving, but little seen, work out there. Creatively, the work has also notably shed stoner slang in favor of wellness and lifestyle messages. Out: Cheech & Chong jokes. In: Appeals to the Chardonnay mom and the “Cali sober” crowd." See more: Activations and stunning creative rule across the category. | | | |
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| Airport Terminal Retail Takes Off | |
Next time you show up to your flight two hours early, only to find security lines are five minutes long (I guess that's technically a good problem to have), you might want to set aside that reading list you've been saving on Twitter for a shopping trip. Airports are increasingly expanding their brick-and-mortar offerings because they know passengers have plenty of dwell time to check out retailers' offerings. One estimate puts the sale of luxury goods in airports at $19.4 billion in 2019, an 11% year-over-year growth. Read more: Experts explain why retailers' next move should be to open an airport location. | |
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| | Adweek Promos and Events | Gain Insight’s from the World’s Most Disruptive Brands | |
| | In an ever-shifting brand landscape innovation, agility and consumer insights can make or break a brand’s success. Gain insights from the world’s most disruptive and legendary brands who are succeeding in the competitive brand landscape at Adweek’s second-annual Challenger Brands Summit, a Brandweek event, Mar. 4-5 in NYC. Don’t wait, ticket prices increase on 12/17 – secure your spot today. | |
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| Candid Career Advice from 30 Trailblazing Women | |
| | Adweek talked with a lot of impressive people this year on its Inside the Brand podcasts. And as we look back on the year, we drew some of the most insightful, practical pieces of advice from conversations with 30 different women who are pushing the boundaries in the field. Deirdre Findlay, CMO of Conde Nast Be purposeful about the roles and projects you seek, to set yourself up for future success. On my path to CMO, I considered the skills I would need to secure that role, and went after them. Jen Wong, COO of Reddit I am seeing a lot more next-generation leaders and managers proactively manage their careers and ask for clarity and feedback on how to progress. … Careers are long – and you want to be set up for success. Lara Hood Balazs, CMO of Intuit Raise your hand for high-risk assignments. If you’re brave enough to take on a role or project that others have passed on, it could result in the opportunity to make an immediate and lasting impact. And you gain confidence and visibility in the meantime. | | | |
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| | Featured Jobs | Axios Arlington, Virginia | Discovery Communications New York, New York | ADWEEK New York, New York | PullSpark Chamblee, Georgia | PlayPower Charlotte, North Carolina | | |
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