4 crucial benefits of ranking as a Best Cannabis Company To Work For | Ranking can have a significant impact on your business and bottom line. Whether you’re a cultivator, dispensary, brand, law firm, technology or solutions provider, consultancy, PR firm or any other company serving the cannabis industry, ranking as a “Best Cannabis Company to Work For” can benefit your business and its bottom line. Here are 4 critical ways:
1. It is an effective recruitment tool. When recruitment targets and job seekers see that your company ranks as a “Best Company,” it makes your company more appealing by highlighting the importance your company places on fostering a positive work environment. This is crucial in the competitive job landscape. “The way companies treat their employees will become the deciding factor for success or failure in our new post-pandemic era. We are in a war for talent,” wrote workplace trends reporter Jack Kelly in Forbes.
2. It helps with employee retention. Ranking as a “Best Company” reinforces the pride your company takes in creating a great place to work and can instill pride among your employees who contribute to that culture.
3. It can boost sales. Ranking as a “Best Company” shows your customers and prospects that your company prioritizes doing “good for people,” a priority that inspires 60% of customers to be willing to pay more for products, according to Bentley University and Gallup’s “Force for Good Study.” | | | 4. It can increase customer loyalty. 81% of customers said they must be able “to trust the brand to do what is right,” found an Edelman report. That report also found that nearly three in 10 (29%) respondents said how a company treated its employees was the most important factor in deciding whether to become a loyal customer. |
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| | Don’t wait. Enter your company now to start gaining these important advantages in the competitive cannabis market! | | | Registration deadline: Oct. 11
*Pictured above: Root & Bloom ranked No. 1 in the “Best Cannabis Companies To Work For – 2024” in cultivation. CEO Tom Regan, left, and VP of Cultivation William Windham, photographed at the Root & Bloom cultivation facility in January. Photo by Cynthia August |
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