Insider’s performance metrics for its reporters are attempting to create a fair playing field but leaves reporters stressed every month.
| Insider has measured reporters based on page views, how many subscriptions they’ve garnered with their coverage and unique visitors — or some combination of those variables. The strategy has led to burnout and frustration and some reporters have chosen to leave the publication altogether. “As we’ve grown as a newsroom and the breadth and depth of our reporting, sometimes that clashes with a rigid metric system,” said Rebecca Ungarino, a senior finance reporter and an organizing committee member of the newly formed Insider Union, which is expected to tackle the issue. Read more below. Insider's performance metrics for its reporters are attempting to create a fair playing field but leave reporters stressed every month. The company strategy might see a shift now that the newsroom announced a union. Apple's long-expected privacy crackdown could have big effects on the advertising industry. Here's what you need to know. The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. While no one can say with any certainty how Apple's privacy update will shake out, it’s clear mobile advertising won’t be the same once it does. In light of the changes, here are some initial winners and losers. In its presentation at the Interactive Advertising Bureau’s NewFronts event this year, Samsung will debut three new ad products to its smart TV platform that are designed to give viewers’ full attention to advertisers. Having TV networks make assurances that campaigns will lead to sales or store visits is a way for advertisers to hold networks accountable — if they can agree on how to calculate those guarantees in light of the pandemic. For Digiday+ members, while some are cooling on the in-housing trend You & Mr. Jones has launched You & Mr. Jones Media to create “residencies” for clients. Also for Digiday+ members, most people think Amazon's advertising revolved predominantly around search. But the e-commerce giant's tentacles expand in many other directions. At Modern Retail's Amazon U event, we drilled down on video advertising. Here are the top insights. "There will be no reason to go into the office to do heads-down work. No need for cube farms," a source told Digiday. Here’s how businesses are preparing hybrid models. Other things to know about From the automation of advertising to measuring targeted ads, we’ll go deep on all things connected TV at the Digiday Business of TV Forum LIVE. Register for this virtual session on May 18 at 1 p.m. EDT for a deep dive into solutions that marketers are testing in preparation for the cookieless web. Sponsored by LiveRamp. From prioritizing direct paths to supply to header bidding access, buyers are following some essential rules for efficient SPO for in-app advertising. Sponsored by InMobi. | | |
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howdy! howdy! howdy! | Sponsored by YouGov | | New report: COVID-19’s impact on global media consumption | | As the pandemic continues, media planners and buyers are settling into the new normal — and the new necessary. This new report explores how media consumption has changed over the past year, featuring key industry findings that highlight future challenges and opportunities. | | |
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