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For 2023, marketers will be asked to focus on efficiency and âdo more with less.â Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. In this webinar, youâll hear how Inter, a digital banking service in Brazil with more than 21 million active customers, is leveraging a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time. Weâll also discuss how CDPs work and best practices for implementing and leveraging a CDP.
Speakers:
Danilo Couto, CRM Manager, Inter
Johanna Hagenbrock, Salesforce Squad Coordinator, Inter
Isabela Rossi, Sr. Product Marketing Manager, LatAm, Salesforce
Thank you,
The MarTech and Digital Marketing Depot Teams
P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day. |
