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Businesses must prioritize customer service rather than focusing solely on revenue, writes Scott Steward, citing McDonald's as an example. "If we can get back to the fundamentals—knowing our 'Why,' treating customers like gold, and yes, keeping ... restrooms clean—we set the stage for a kind of success that's not just profitable, but also meaningful," Steward writes.
Business trends that bubbled to the surface in 2023 will hit full boil in 2024—such as evolving generative AI, which must be balanced with more vital leadership soft skills—and leaders should start riding the waves now, writes Bernard Marr, a futurist and business and technology adviser. The data economy, flexible work environments, customer experience and personalization at scale are among Marr's top trends.
Tillamook, Procter & Gamble and other brands remain focused on diversity, equity and inclusion, despite consumer backlashes and political and economic pressures. 5S Diversity's Antonio Lucio warns marketers against pulling DEI efforts as it would be contrary to "the fundamental, tectonic shifts that are happening in the composition of our society."
Sampa David Sampa looks at security challenges AI chatbots bring and how they can affect digital trust, including data integrity and identity. Sampa recommends informing users about how chatbots operate, encrypting data and limiting access, and offering human moderation as "a trust-enhancing safety net."
The husband-and-wife real estate duo in Montana offers life-changing wisdom to help at-risk young adults turn their lives around. Learn about all 10 finalists vying for NAR's Good Neighbor Awards, and vote for your favorite cause through Oct. 1.
The challenges related to rising homelessness in Denver have led Independence Institute CEO Jon Caldara to take is protest over the issue to the front steps of city hall. The city is building 11 "micro-communities" to help provide housing.
Jamie Dimon, CEO of JPMorgan Chase, has identified geopolitical tensions arising from Russia's invasion of Ukraine as the foremost global risk, surpassing concerns about inflation or a U.S. recession. In an interview, Dimon emphasized the uncertainty surrounding the impact of the Ukraine war on the global economy and international relationships, highlighting the need for preparedness amidst ongoing geopolitical turbulence.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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