Best practices for using storage to organize a home | 4 'danger zones' in your daily work routine | The priceless value of customer service
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September 26, 2023
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Top News
Fall is the time to get your property in order. Help clients figure out how to stash their belongings efficiently.
Full Story: REALTOR® Magazine (9/25) 
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It's a challenging time for real estate professionals, but there's a lot of opportunity — you just have to build the right marketing strategy to uncover high-value leads. Click here to read the newest eBook that offers 12 digital marketing strategies proven by the most successful investors to ensure your efforts have a positive return.
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Best Practices in Sales & Marketing
You may not be aware of your vulnerability in these areas of your business. Here's how to correct behaviors that put your safety at risk.
Full Story: REALTOR® Magazine (9/26) 
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Businesses must prioritize customer service rather than focusing solely on revenue, writes Scott Steward, citing McDonald's as an example. "If we can get back to the fundamentals—knowing our 'Why,' treating customers like gold, and yes, keeping ... restrooms clean—we set the stage for a kind of success that's not just profitable, but also meaningful," Steward writes.
Full Story: Medium (tiered subscription model) (9/24) 
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Business trends that bubbled to the surface in 2023 will hit full boil in 2024—such as evolving generative AI, which must be balanced with more vital leadership soft skills—and leaders should start riding the waves now, writes Bernard Marr, a futurist and business and technology adviser. The data economy, flexible work environments, customer experience and personalization at scale are among Marr's top trends.
Full Story: Forbes (tiered subscription model) (9/25) 
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Tillamook, Procter & Gamble and other brands remain focused on diversity, equity and inclusion, despite consumer backlashes and political and economic pressures. 5S Diversity's Antonio Lucio warns marketers against pulling DEI efforts as it would be contrary to "the fundamental, tectonic shifts that are happening in the composition of our society."
Full Story: The Wall Street Journal (9/25) 
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Real Estate Trends
The procuring cause helps ensure that real estate professionals are paid fairly.
Full Story: HubSpot (9/26) 
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Technology & Innovations
Sampa David Sampa looks at security challenges AI chatbots bring and how they can affect digital trust, including data integrity and identity. Sampa recommends informing users about how chatbots operate, encrypting data and limiting access, and offering human moderation as "a trust-enhancing safety net."
Full Story: ISACA (9/25) 
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Business Wellness
The husband-and-wife real estate duo in Montana offers life-changing wisdom to help at-risk young adults turn their lives around. Learn about all 10 finalists vying for NAR's Good Neighbor Awards, and vote for your favorite cause through Oct. 1.
Full Story: REALTOR® Magazine (8/31) 
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Fair & Equitable Housing
The challenges related to rising homelessness in Denver have led Independence Institute CEO Jon Caldara to take is protest over the issue to the front steps of city hall. The city is building 11 "micro-communities" to help provide housing.
Full Story: The Washington Times (9/25) 
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Legislation & Regulation
Jamie Dimon, CEO of JPMorgan Chase, has identified geopolitical tensions arising from Russia's invasion of Ukraine as the foremost global risk, surpassing concerns about inflation or a U.S. recession. In an interview, Dimon emphasized the uncertainty surrounding the impact of the Ukraine war on the global economy and international relationships, highlighting the need for preparedness amidst ongoing geopolitical turbulence.
Full Story: CNBC (9/26) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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