| | | Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization’s merger, acquisition, affiliation, or joint venture.
Tried-and-true advice from experts cover lessons on: -
Developing practical steps to use while in the trenches of planning partnership communications -
Building a communications plan that brings together all those involved in the announcement of a partnership, from C-suite insiders to outside counsel to communications -
Differentiating your communication strategy as one that is unified, positive, and devoid of rumors -
Identifying what needs to be done when the deal is signed—or when it falls through
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