BET actually entered the streaming wars before Disney and Apple. What I think our audience will see in 2022 is us kind of experimenting with different pricing models to see what their response is to those,” said BET CEO Scott Mills in the latest episode of the Digiday Podcast. Read more below. Other things to know about | | |
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| | | | | BET plans to test an ad-supported tier and sell a subscription bundling BET+ and Paramount+, the network’s CEO said in the latest episode of the Digiday Podcast. | | |
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howdy! | | | | | Questions abound: Will this change how quickly advertisers — known for being risk averse and slow-moving — move? | | |
| | | | | Content can be brand safe without being suitable, and brands must ensure they have guidelines for both to keep campaigns in check. | | |
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howdy! | | | | | With virtual spaces becoming a playground for under-18 internet users, brands and platforms have adapted accordingly. | | |
| | | | | To improve transparency in the CTV space, marketers are diversifying their approaches to measurement and metrics. | | |
howdy! | | | | | While many independent agencies do not collect data on behalf of their clients, a substantial percentage that do not pass the cost on to clients. | | |
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| | | | | While search marketers have traditionally invested in manual processes to find their customers, new Google Search changes are transforming their approach. | | |
howdy! | | | | | After more than a year of the pandemic, people with periods say they’ve found symptom relief in working from home, but a return to the office could present new challenges. | | |
howdy! | | | | | Kasha Cacy’s holding company experience taught her that when you become too big and unwieldy, you lose the ability to be nimble and responsive. | | |
| | | | | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. |
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