Is past behavior truly the best way to predict future action? How do you understand customer decision-making when not everything a consumer does is entirely rational or predictable? And what do we know about what happens in the human brain when buyers make their decisions? As marketers make behavioral targeting a key part of their toolkit, they need to have a clearer understanding of exactly what those behaviors are.

Attend this webinar to hear from special guest speaker Phil Barden, author of Decoded: The Science Behind Why We Buy, about the why behind consumer behavior. He will share insights from his book, which looks at the latest developments in behavioral economics, psychology and neuroscience and applies them pragmatically to marketing, brand management and advertising.