Most fundraisers can think of at least one donor interaction that seemed like it was going smoothly, but when it came time for the big gift, the end result was puzzling and frustrating. What went wrong?
Join the Chronicle and expert guests on January 24 for an online session that will identify four behavioral profiles, explain how to determine your own profile as well as those of a wide variety of donors, and show how you can use them to improve your interactions â and your odds of securing that donation.
Mark Stuart, the San Diego Zoo's head fundraiser, will explain how the statements people make, and questions they ask, reveal their social style. Heâll offer tips for adapting your communications to accommodate the preferences of a donor â or even another member of your fundraising team. And Tamara Rummel, the Chief Philanthropy Officer at Albion College, will provide real-world examples of how an awareness of these communication styles has helped her institution.
Donât miss this chance to recharge for the new year, learn how to better connect with donors of all types, and enhance collaboration across your organization.
