View in browser

July 22, 2024

Today's sponsor:

DTC Toy Company Looks to Better Days

The reality of post-pandemic ecommerce has been tough for many direct-to-consumer merchants. Take Molson Hart. His company, Viahart, makes innovative educational toys and sells them on Amazon, Walmart, and other marketplaces.

The last two years have been challenging for Viahart. What worked before and during Covid doesn’t apply now, Hart says. Certainly that’s the case with Beardbrand, my company.

Hart first appeared on the podcast in 2022. In this episode, we addressed the struggles of our businesses and how we persist for a better day.

Our entire audio conversation is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: Tell us about your business.

Molson Hart: In 2010, I launched Viahart, a direct-to-consumer maker of educational toys. In 2017, I started with my brother Edison Litigation Financing, an intellectual property trademark enforcement firm. 

Read article > 

A Message from Agital

Metrics That Matter in 2024

The digital marketing industry needs new key performance indicators to gauge the health of a company. Download Agital's all-new white paper, "Metrics That Matter in 2024," for insights on essential platforms, cookie deprecation, owned media, and more. Download white paper >

Charts: Outlook of Gen Zs and Millennials 2024

Deloitte surveyed nearly 23,000 Gen Zs and Millennials in 44 countries. Here are their views on the economy, environment, and more. Read article >

Top Books for Cross-Border Success

Ecommerce connects global shoppers and affords merchants opportunities to sell across borders. Read article >

New Ecommerce Tools: July 18, 2024

This week: AI-powered shopping assistants, crowdfunding, social commerce, big data, livestream shopping, subscriptions, app development, and cross-border payments.Read article > 

From the Archive: July 2019

SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies

Crawl budget inefficiencies can affect organic search performance if new or updated content is not getting crawled and indexed. Read article > 

🔥 Today's Great Ecommerce Idea

Diversify Your Sales Channels

"Consider TikTok Shop to reach new audiences, increase revenue, and offset sales declines on Amazon and Walmart." - Molson Hart, President, Viahart

🎙️ Ecommerce Conversations Podcast

Ugly Ads Perform Best, Marketer Says

Beware of Instant Site-speed Fixes

Subscribe to the podcast.

🎯 Industry IQ

Resources from our advertisers.

Digital Accessibility with the UserWay Widget

You are receiving this email because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime.

Was this email forwarded to you? Subscribe here. 

To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab.

--

Practical Ecommerce
125 S. Park Street, Suite 430
Traverse City, MI 49684