| Advertisers weary of the premium charged by Instagram influencers find themselves drawn to meme accounts, which boast high engagement rates and (for now, at least) low prices. How money will migrate from traditional TV to digital is on lots of people's minds. In our latest confession, a TV buyer talks about where digital dollars are going and how the brand safety crisis has impacted spending. Text messaging is rarely used for e-commerce. But PopSugar, which has been selling products that way for a year, has started to figure a few things out. For Digiday+ members: PBS Digital Studios has been trying to figure out how to balance distributing its original video series. For monetization, it has swung back toward YouTube. ICYMI: Architectural Digest editor in chief Amy Astley knows that younger readers are her brand's future. On this edition of the Digiday Podcast, hear how she's trying to court them without turning off her older print audience. Learn how experts at Havas, Starcom, MediaCom and more are modernizing their agencies at the Digiday Media Buying Summit, taking place on Oct. 15-17 in Austin, Texas. Register by Aug. 20 for $200 off passes. |
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| Lucinda Southern "Meme accounts get such a good return on investment compared to influencers — their followings are so targeted.” |
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| Tim Peterson TV networks are seeing ad dollars move from their linear channels to their digital properties, but not at digital platforms’ expense, said an agency exec. |
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| Sponsored Content AffinityX Clients are asking for more services, and for more expertise in emerging technologies. At the same time, they're demanding lower fees and shifting their budgets. Find out how agencies are continuing to deliver for local clients while maintaining the highest possible standards. Sponsored by AffinityX. |
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| Max Willens PopSugar said it expects to have 20,000 subscribers by year’s end to its text message program, which it’s used to sell protein bars and housewares. |
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| Tim Peterson PBS Digital Studios has produced its first original show exclusively for Facebook, but it plans to distribute it on YouTube starting with the second season. |
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| Sponsored Content PubPlus It's no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by PubPlus. |
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| Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre |
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