'Five Forces' That Make or Break Consumer Brands

Creating a consumer brand involves identifying competitive advantages, gaps, and unmet needs. But how is that done? One solution is Michael E. Porter's five competitive forces. Porter is a Harvard Business School professor. He first wrote about the five forces...

Last-mile Delivery Attracts New Services, Providers

With the holiday shopping season approaching, retailers and carriers are rolling out new delivery services. Smaller third-party providers are also entering the market, as last-mile delivery remains the most troublesome part of the package handling process.

Hyve Founder: Bacteria Is Helpful for Home Cleaning

Shreya Patel is a biologist and healthcare administrator who seeks to change how folks clean their home. Products that kill bacteria do more harm than good, she says. And that's why she launched Hyve, a direct-to-consumer seller of household cleaning goods.

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'Explanations' in Google Ads Helps Monitor Fluctuations

"Explanations" are hyperlinked performance stats in the Google Ads interface. Explanations are Google’s attempt to automate performance fluctuations with machine learning. The feature checks many areas automatically and presents them in a user-friendly format. Nothing in explanations is new. But having the data automatically appear is handy. " - Robert Brady, Founder and CEO, Righteous Marketing

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