| Good morning, Marketer, are people acting on your call to action? We all know that great marketing content can be undone by the littlest thing. The email call to action is a perfect example of this because it’s something that most people won’t think about. ‘Click here’ and ‘Submit.’ Put that at the end of the email and hit send, right? No, that’s a dud on arrival. Cath Pay explains why this is so and, even better, gives you four rules that will really make your CTA click. Constantine von Hoffman,
Managing Editor | 