For beauty brands navigating the rapidly evolving landscape of cosmetic products, 
understanding the emotional dimension of packaging remains essential. Successful packages don’t merely contain products, they 
create moments of connection that strengthen loyalty. Jo Stephenson, Managing Director at Think B2B Marketing, talks about the 
importance of personalized packaging.

AmelioSense™ is a comprehensive approach aimed at effectively combating skin irritation and redness. Based on the extract of shepherd’s purse, it works effectively against pyroptosis, a programmed, highly inflammatory cell death, while at the same time reducing general skin inflammation processes that lead to redness and irritated skin.

Social media’s impact on the beauty industry has been nothing short of remarkable. Brands are increasingly relying on digital platforms for quick and easy product launches, mass popularity, and near instant virality. Sometimes, all it takes is one influencer or a clever, eye-catching piece of marketing content to send a product skyrocketing across the globe. Leonora Eckley, Account Director, FMCG, Luxury, and Beauty at CARMA talks about how brands canmaster the art of balancing social and traditional media.

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