Hi John,
In 2023, US retail media ad spending is projected to exceed $45 billion, with off-site retail media ad spending estimated to grow by 36.7%, per eMarketer’s new forecast.
As more dollars are spent on retail media, brands and retailers are starting to diversify beyond search ads and spend more on off-site channels like connected TV (CTV). But are you fully prepared to address the challenges that come with this fast-paced growth?
Download a complimentary copy of our analyst report, “Retail Media Ad Spending Forecast H1 2023,” to find out how you can navigate retail media’s opportunities and bypass what’s been overhyped.
In this analyst report, we cover: - The factors that are driving and hindering growth in retail media ad spending
- How other retailers’ ad businesses—like Walmart, Instacart, and eBay—are thriving, even in Amazon’s shadow
- Best practices to help you navigate retail media’s realistic opportunities and bypass what’s been overhyped
Receive your copy. This eMarketer analyst report is presented by LiveIntent.
Sincerely,
eMarketer Editors |
