Direct deals between advertisers and publishers are being pitched harder now as advertisers see publishers as a valuable source of audience data post-third-party cookies.
September 14, 2021
Direct deals between advertisers and publishers are being pitched more often now as advertisers see publishers as a valuable source of audience data post-third-party cookies. This is the second story of our ongoing series, called The Long Goodbye, that covers life after the third-party cookie. Visit our continuously updated landing page here. Read more below.
What’s old is new again amid advertising’s reckoning with privacy. “Marketers are getting organized on preparing for targeting without third-party cookies and the most scalable thing they can test currently are audiences curated by publishers,” said Chris Kane, founder of programmatic consultancy Jounce Media. A majority of independent agencies are confident that just three platforms they use drive marketing success. More in our latest Digiday+ research. The modern newsroom has more working against it than it did even a couple years ago and the new guard of editors-in-chief are now facing those challenges head on while leading by example. Immortals is in a position to take this gamble because each of the disparate business units that make up the organization is currently cash-flow positive. By working to reassure customers that planes or restaurants may be safe to be in, some brands are aiming to keep consumer concerns at bay. More in this week’s Digiday+ Marketing Briefing. Many brands are extending their remote work setup to at least the end of the year. Others are planning to allow their employees to work from home on a permanent basis. Other things to know about Join us at the Digiday Media Buying Summit in Miami, where we’ll explore how agencies are changing the way they operate while adjusting to new norms as ad budgets fluctuate and regulations and client requests get stronger. Two things are clear in this new report on in-app mobile games and advertising: The word “gamer” is obsolete and the call for diverse representations is greater than ever. Sponsored by ironSource. In this new report, the majority of advertisers surveyed (66%) say they’re generating high-quality creative; the problem is they can’t make enough of it to meet demand. Sponsored by IBM.
Direct deals between advertisers and publishers are being pitched harder now as advertisers see publishers as a valuable source of audience data post-third-party cookies.
The rise of subscribers who threaten to fall away in the next year threatens publisher revenue, and so publishers are doubling down on consistent, relevant value to justify subscription renewals.
The modern newsroom has more working against it than it did even a couple years ago and the new guard of editors-in-chief are now facing those challenges head on while leading by example.
Immortals is in a position to take this gamble because each of the disparate business units that make up the organization is currently cash-flow positive.
Many brands are extending their remote work setup to at least the end of the year. Others are planning to allow their employees to work from home on a permanent basis.
The modern newsroom has more working against it than it did even a couple years ago and the new guard of editors-in-chief are now facing those challenges head on while leading by example.
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