Also: Farm Rich appoints chief cheese officer, Michigan utility companies address widespread outages and Twitter seeks to make its platform more accessible.

TODAY’S HEADLINES – 08.17.2021  
 
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DAILY SCOOP

Biden addresses the nation on Afghanistan collapse, companies fail to protect emails from cyberattacks, and Snopes responds to plagiarism scandal

Also: Farm Rich appoints chief cheese officer, Michigan utility companies address widespread outages and Twitter seeks to make its platform more accessible.


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PR INDUSTRY

Report: 21% of comms roles across all organizations have diverse representation

A new report shows how companies must still make big changes to bring substantive diversity to leadership and executive roles in the PR industry.


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MARKETING

What customers really want from your brand–and how to deliver the goods

It’s all about reducing friction and making people feel genuinely valued. A delightful surprise never hurts, either.



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PR INDUSTRY

How PR firms must adapt to new workplace models

One PR firm leader shares how polling employees revealed the path forward for new workflows and office dynamics.


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THE WORKPLACE

How Domino’s uses technology to build a winning workplace culture

The brand’s director of internal communication is offering a sneak peek behind the scenes of how the pizza company connects with employees amid unprecedented change and disruption.


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MEDIA RELATIONS

Is it OK to demand links from a reporter?

PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way.


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SOCIAL MEDIA

How to approach influencer marketing through a PR lens

When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.



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EXECUTIVE COMMUNICATION

5 lessons for more effective leadership comms

Creating a public platform for your top executives can rattle nerves, but finding that authentic voice for your organization has never been more important.


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MARKETING

3 ways to maximize podcast advertising

A guide on how to combine data and creativity to pump up podcast promo success.


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MEDIA RELATIONS

5 new rules for getting your funding announcement covered

As excited as you might be about your latest round of fundraising, tech reporters need to see more.



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DAILY SCOOP

Twitter unveils new design, 'Jeopardy!' backlash, and Hotels.com’s zany new campaign

Also: Workers continue their quitting spree, and airlines continue to struggle amid Delta variant surge.


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PR INDUSTRY

Research: 12 ways to boost your charisma

For executives looking to offer a stronger presence in the room or on the screen, these tips can help make these important communicators more dynamic.


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