Hi there,
Thanks for your time this morning. Happy Friday to you and your loved ones!
Former Vice President Joe Biden’s presidential campaign detailed earlier this week how it would spend ad dollars through November. My colleague, Andrew Blustein, gave you a sense of what the digital breakdown looks like.
Biden's team said it would spend a campaign-record $60 million in digital media, centered around connected TV. This is out of $280 million total in reserved ads through November (most of which will still go to linear TV).
To give you a sense... in the 2016 presidential race, Trump spent more than 40% of its media budget on digital while the Clinton campaign spent 2.5% of its total budget on the medium.
The CTV category is expected to grow, overall, this year, given the number of new ad-supported services that launched in this space this year—and campaigns embracing it as a credible advertising opportunity. The Biden campaign began advertising on Hulu as early as a year ago, with a spot that touted his views on healthcare.
In other news:
Fun Fact: Under a partnership with razor brand Venus, there are now 250 possible design combinations possible on Animal Crossing avatars, including vitiligo, tattoos, psoriasis, stretch marks, cellulite and prosthetic limbs.
Need a break? Consider whether Levain's cookies will be just as good from the grocery store.
On that note... I hope you can bake, read, take a walk... whatever you can do to bring some semblance of joy to your life this weekend. I'll be making a peach cobbler.
Send recipes/news tips/other interesting items to sara.jerde@adweek.com. I'll see you back here on Monday.
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