Describing AI as the “most consequential technology of our time,” President Joe Biden signed a new executive order to guide safe development of AI that balances both the potential benefits and myriad risks. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The EO address a wide range of issues with implications for government agencies, businesses and consumers. | | |
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howdy! | | | | | Media agencies are the unchanging holding groups in a changing landscape. | | |
| | | | | The data technologies marketers have historically invested in — data warehouses, CDPs and DMPs — are primarily designed to house and store data instead of enabling collaboration. New technologies are changing that scenario. | | |
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howdy! | | | | | Why The Times brought back open programmatic ad revenue to its app and more. | | |
| | | | | DTC became the hero of the at-home shopper in the early 2020s, but approaches to buying from digital channels continue evolving. Take this survey and tell us how your approaches to digital and in-store channels have changed for a $5 gift card. | | |
howdy! | | | | | Using AI to help manage the vetting process is appealing to marketers, agency execs and influencer marketing execs to help manage the process. | | |
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| | | | | Advertisers are increasingly using location context to serve locally relevant ads, connecting with consumers by responding to their inferred interests and physical location in real time. | | |
howdy! | | | | | As influencer marketing reaches a fever pitch, Cirque du Soleil is looking to cash in. | | |
howdy! | | | | | To stay on top of the changes to social media, National Geographic is getting more raw and real with its photojournalists. | | |
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