DAILY SCOOP

President Biden responds to Kabul terrorist attack, Americans check Snapchat and TikTok for vaccine news, and ABC News orders independent assault investigation

Also: Brands measure gender parity for Women’s Equality Day, Electronic Arts shares accessible video game patents, TikTok limits spread of viral Milk Crate Challenge, and more.

REMOTE CULTURE

The remote agency gets another look after COVID-19 disruption

Some PR leaders are reconsidering the importance of cramming their teams into a big-city office space after the success of remote work during the pandemic.

WRITING & EDITING

20 essential editing tips

Use these tactics to tighten, brighten and enhance whatever sloppy copy comes your way.

BRANDING

Motorola offers insights on multi-year effort to develop brand identity

The team recently announced its new brand platform, “Power to empower,” as the tech company looks to have an identity beyond its revolutionary products.

DAILY SCOOP

Delta Airlines increases insurance costs for unvaccinated workers, 55% in US plan to look for new jobs, and tech companies push cybersecurity training

Also: Krispy Kreme doubles down on donut vaccine promotion, Walmart lets other merchants use its delivery service, and OnlyFans reverses porn ban.

STORYTELLING

5 ways your organization can highlight workforce development on Labor Day

As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers.

THE CONSULTANT IS IN

4 reasons your company needs a communications audit

What is a communications audit and why does your company need one? Katrina Gill, Ragan Consulting Group affiliate and founder of Gill Research, gives us the skinny on this essential tool.

OP-ED

How senior leaders can engage junior PR staff

A young PR pro shares why only having your entry-level team members update your media list is missing a bigger opportunity. Consider these do’s and don’ts.

DAILY SCOOP

Airbnb houses Afghan refugees, career advancement for diverse PR pros, and Boeing responds to FAA employee transparency concerns

Also: Oscar Mayer Wienermobile joins Lyft fleet, TikTok produces parent safety guide with PTA, and Microsoft responds to massive data leak.

DIVERSITY AND INCLUSION

Video: FleishmanHillard’s Adrianne Smith on what makes inclusion authentic

The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future.

SOCIAL MEDIA

3 questions to ask before joining the latest social media platform

It might be where all the cool kids go to post memes, but is it really a good fit for your organization's goals?

EMAIL

How to ensure your email engagement thrives instead of dives

Let PoliteMail data be your guide to a more fruitful and effective strategy in a post-pandemic environment.

DAILY SCOOP

FDA gives full approval for Pfizer vaccine, SEO writing tips, and Jeopardy reckons with Mike Richards’ past comments

Also: Taco Bell partners with Lil Nas X, TikTok announces Latinx small business fund and NYC Mayor Bill de Blasio apologizes for poor communication.

MEDIA RELATIONS

3 ways to win the content wars with PESO

Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.