͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

USA | ASIA | LATAM
News, Analysis & Insights on Nutrition, Supplements, and Health03-Feb-2025
CONFERENCE
track
IPA World Congress + Probiota 2025 | 5-7 February
IPA World Congress + Probiota 2025 | 5-7 February
The leading microbiome industry event starts THIS WEEK! – Last chance to join us in Copenhagen. With speakers from Yakult, Nestlé & more!... click here
TOP HEADLINES
Bifidobacterium probiotics may slow cognitive decline
Probiotics containing certain strains of Bifidobacterium may have neuroprotective effects, according to a large meta-analysis.... Read more
Across the Nutraverse: Amazon U.S. expands TIC categories, new microbiome test in Korea, Nutrikéo-ProtéinesXTC merger
Catch up with our weekly round-up of the top news from across the Nutraverse.... Read more
PROMOTIONAL FEATURE: OHLY
Yeast beta-glucans: Redefining immune support
Yeast beta-glucan has a unique structure which offers advanced health solutions. How can this enhance immune support?... Read more
L. reuteri strain may mitigate metabolic syndrome via spermidine
Limosilactobacillus reuteri ZJ617 may provide substrates for the microbiota to synthesize spermidine, resulting in positive effects on metabolic syndrome (MetS), according to a new animal study.... Read more
Preconception supplements may not impact fetal growth
Supplements given to women prior to conception do little to improve certain indicators of fetal growth but can be used to reduce maternal anemia, according to a new study.... Read more
PROMOTIONAL FEATURE: ETHICAL NATURALS INC. (ENI)
ENI’s Polyphenol-C offers additional core health benefits, studies note
ENI’s polyphenol-based products add health benefits to supplements... Read more
Consumers cautiously positive on AI in food
UK and US consumers are more positive than negative on the use of AI in food and beverage, albeit with some reservations.... Read more
‘Atrocious’ EU and ‘very nice’ Starmer UK – Trump’s tariffs edge closer
The European Union has vowed retaliation after US President Donald Trump all but confirms trade tariffs... Read more
EDITOR'S CHOICE
Instagram influencers deemed highly unreliable source of safe supplement information
German influencers are promoting disinformation on dietary supplements as wellness trends on Instagram increasingly eclipse public health considerations, according to a recent investigation.... Read more
NutraIngredients Awards: Deadline approaching for industry’s preeminent awards
There is still time to submit entries for the 2025 NutraIngredients Awards, with opportunities for success and glory across 17 categories.... Read more
Growth and (missed) opportunities for the European probiotic market
This year opened with disappointment for the European probiotics sector, as the European Ombudsman failed to address the longstanding need for clearer guidance and harmonization of probiotics across the bloc. Despite this “missed opportunity” the market remains robust, particularly online.... Read more
ON-DEMAND WEBINARS
Nutraceutical Trends for 2025
Throughout the webinar we will blend data, insight and real-life examples to help you cut through the noise.
30-Jan-2025
REGISTER NOW
Nutraceutical market trends for 2025: Insights by PharmaLinea and Euromonitor
We will examine how supplements developed in 2024 and indicate what trends can be expected in the future. Register to get an overview of the market and ideas on how to succeed in the coming years.
03-Dec-2024
REGISTER NOW
Mind health modulation
Whether it’s a drive for clearer focus, a desire for calm, a concern about memory decline, or a need for improved sleep, there are many aspects of mind health that consumers can, and do, try to shape through their nutritional choices. And as this element...
21-Nov-2024
REGISTER NOW
PREVIOUS HEADLINES
New study explores synergistic benefits of turmeric, coffee and chili extracts in dietary supplements
Encapsulated in nanostructured lipid carriers, a novel mix of turmeric, coffee and chili extracts shows promise for combating inflammation-related conditions.... Read more
Omega-3 may enhance the effects of exercise on cardiometabolic health
Combining omega-3 with exercise may improve some markers of cardiometabolic health, such as fat mass, blood pressure and triglycerides, according to a systematic review and meta-analysis.... Read more
Multi-strain probiotic shows promise for women with PCOS
Probiotic supplementation may support hormonal regulation and weight management in women with polycystic ovary syndrome (PCOS), new research suggests.... Read more
Nutrikéo and ProtéinesXTC merger was an ‘obvious’ decision
French consulting agencies Nutrikéo and ProtéinesXTC announced their merger, with plans to become the leading independent European consulting group in food and nutrition strategy... Read more
Lion’s mane links to nerve repair solidify ‘superfood’ status
With links to improved cognitive function, weight loss and now nerve repair, lion’s mane is fast becoming a must-have functional ingredient.... Read more
RELATED PRODUCTS
Choose Benicaros®: The Next Generation Precision Prebiotic
Micro-SR® Technology: Encapsulated Actives for Sustained Release and Bioavailability
Create sensorial capsules with AromatiQ™ technology
Natural Bioflavonoid Composition Supporting Respiratory Health
Somin-On for cognition: The power of Sominone for enhanced cognitive health
Support a new era of active lifestyle consumers
Furosap® - An Innovative Ingredient for Overall Energy & Vitality in Men
Algal Oil or Fish Oil: Which Should I Choose?
Explore the scientific foundations of Nextida™ GC
Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com