6 Things to Expect at IMEX America 2023 From immersive tech to new education formats, here's what to look out for when the massive event industry trade show returns to Las Vegas Oct. 17-19.
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INDUSTRY NEWS LAS VEGAS: Volcan De Mi Tierra announced its partnership with Formula 1 Las Vegas Grand Prix as the official tequila partner for the race, taking place Nov. 16-18. Volcan will ignite the celebration both on and off the track with events scheduled throughout race week, and signature F1 cocktails will be poured in the Paddock Club as well as other premium locations, including Wynn Grid Club. Volcan will also release a limited-edition Volcan X.A inspired by the excitement and luxury of Las Vegas and Formula 1 racing. The bottle will be available beginning in mid-October. On Oct. 10, official Vegas Golden Knights partner Circa Resort & Casino’s pool amphitheater, Stadium Swim, will kick off the season with a home opener watch party. During the event, guests can celebrate the Vegas-born team’s new season with a next-level fan experience, giveaways, and, of course, the game playing on Stadium Swim’s massive 143-foot diagonal screen with full immersive audio. LOS ANGELES.: Returning to the Santa Monica Pier the first weekend of November, UCLA Mattel Children’s Hospital will host its 24th annual Party on the Pier event. The fundraising festivities will focus on providing support to launch high-priority programs that directly benefit children treated at the UCLA Mattel Children’s Hospital locations worldwide. NEW YORK: After nearly a decade with Amplify in London, where she was head of client services and a driving force in the U.K. leadership team, Zoe Lewis will continue her time with the agency in the U.S. Lewis will set up Amplify’s New York office due to demand from its East Coast-based clients including Bloomberg, Meta, and Pinterest. She will work closely with other U.S. partners and continue to collaborate with Amplify teams globally, reporting to Marcus Childs, chief client officer (global) and president (U.S.). TAMPA, FLA.: Oct. 6 marked the anticipated opening of Beacon, Tampa’s newest rooftop lounge and cocktail destination. Located on the 27th floor of JW Marriott Tampa Water Street, Beacon was brought to life by internationally renowned interior design firm AvroKO and offers elegance, style, and excitement amid the city’s Water Street Tampa neighborhood. Beacon features several lounge areas, including an outdoor terrace, a signature bar, and various seating spaces.
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