There are big payoffs for brands that connect with customers on a personal level. But that deep connection requires intelligence and responsibility because the stakes are so high.
At CX Circle New York this week, experts were awed by all the capabilities coming to the marketer’s toolbox. But they also expressed concern about crossing the line with customers and turning them away. That’s because these are uncharted waters.
Getting personal about customers’ interests and intentions is a feeling out process. Expectations keep changing. If you’re used to asking a chatbot about the best way to unclog a sink, you might actually be expecting a message on your phone when you walk by the plunger aisle at a hardware store.
As new tools and strategies continue to evolve, sharing ideas with top marketing experts is important. That’s why in less than two weeks, we’ll have The MarTech Conference — a free, virtual two-day event. You can find out more about it by checking out the agenda and list of speakers.
Chris Wood
Editor
