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August 2021

Hi Poet!


If you haven't already heard, big changes to email marketing are on the horizon. Set for release in September, Apple's iOS 15 update will introduce new privacy measures that will, most notably, result in open rates no longer being a reliable performance metric.

We've provided an overview of the update in the article below, and the team is currently working on implementing changes within the MailPoet plugin to help you monitor your campaigns more effectively in the future. More on that in the upcoming weeks πŸ™‚

As promised, we've also shared more details about the new segmentation options available in MailPoet πŸŽ‰ Use these segments to provide a more tailored and personalized experience for your subscribers.

Have a great week!

Laura and the MailPoet team

Apple iOS 15 Update
Email Marketing

Apple iOS 15: What It Means for Email Marketing

In September, Apple will be rolling out an update that will completely change how we manage and monitor our email marketing campaigns. Find out more about what's changing and what you can do to prepare.
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List Segmentation

Improve Your Email Campaigns with New List Segmentation Options

A personalized experience can go a long way. The new list segmentation options in MailPoet will enable you to tailor your email campaigns even further; improving engagement and subscriber loyalty.

Changelogs

Doing, Done, Did

πŸ“₯ Recent improvements

  • Various speed improvements ⚑️
  • MailPoet forms can now be shown on custom post type pages πŸ“‘
  • Button rendering fix for Outlook 2016 πŸ”΄
  • Maintenance and bug fixes 🐞

πŸ“€ Working on now

  • Automations! βš™οΈ
  • Changes to support Apple's iOS 15 update 🍎
Is there something you'd love to see added to MailPoet? Use our feedback page to let us know!

MailPoet Support

Your Source of All MailPoet Knowledge

Need some help using MailPoet? Something not working how it should do? Visit the KB (Knowledge Base)!

The KB houses the answers to almost all questions related to MailPoet, and it's updated on a regular basis 😎


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Email Marketing

Why You Need a Newsletter Marketing Strategy + How to Make One

Your email list is only as valuable as the number of engaged subscribers on it, which makes it essential to create an effective long-term newsletter marketing strategy. In this guide, we'll take you through the process of creating one!

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You’ve made it this far down, don’t stop now! There’s still plenty of good stuff on its way.
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How to Send Automatic WordPress Post Notifications

Searching for a way to automatically send your latest blog posts to subscribers on your WordPress site? We've got you covered! We explain how to use this built-in MailPoet feature.
Read Article >
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How to Send WooCommerce Abandoned Cart Emails

Did you know that the average cart abandonment rate is 75% across all industries?! That's a lot of potentially lost sales! A well-timed abandoned cart email can help turn that around - find out how.
Read Article >
woman listening to music on headphones

Email Marketing for Gen Z: Statistics and Strategies

Don't think email marketing is for Gen Z? Think again! You might need to take a more tailored approach, but email marketing can be an incredibly effective way of reaching this 'always-on' generation. Find out how.
Read Article >
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Create an Email Course That Increases Subscribers and Sales

Offering an email course is a fantastic way to build your mailing list, as well as foster long-lasting relationships with your subscribers. In this post, we'll show you how to use MailPoet to create an email course that converts!
Read Article >

Is there an email marketing topic you'd love to see us cover on the blog? Let us know by replying to this email πŸ’Œ

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What a view 😍 MailPoet's QA, Veljko, on a recent trip to Egypt.

Links That Got Us Chatting

A genuine unordered list of articles that spurred our attention.

Better Email for WordPress with MailPoet

βœ“ 50+ free email templates
βœ“ Subscriber engagement stats
βœ“ Remove inactive subscribers
βœ“ Top notch deliverability
βœ“ Automated email marketing
βœ“ WooCommerce features
.
Over 300,000 WordPress websites bank on MailPoet for their emails.
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