The stage is set for the Super Bowl, and it's sure to be a huge opportunity for advertisers, publishers and marketers alike.
This Hitwise Super Bowl LII Report uses real consumer data to show:
- Super Bowl Audiences: Who will be tuning in this year?
- Politics and National Issues: What themes will dominate this year's event?
- Social Media: Which channels matter most in 2018?
- Advertisers: Which ads were effective last year, which will succeed this year?
- Action Steps: How can marketers capitalize on these insights?
