Coping with the loneliness of entrepreneurship | Big or small: What it takes to run a brokerage | Digital, social will gain the most in rising ad industry
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February 21, 2024
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Being an entrepreneur can be a lonely experience. You are solely responsible for everything that happens with your business, and that kind of pressure can feel heavy at times. Real estate pros need a safe space to express themselves and find camaraderie around common challenges and goals. Listen to "Drive With NAR."
Full Story: REALTOR® Magazine/Drive With NAR (2/20) 
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Best Practices in Sales & Marketing
Running a brokerage is a goal for many real estate professionals. Whether it's a big brokerage with thousands of agents or a boutique firm, it takes time, patience and perseverance to operate one successfully.
Full Story: REALTOR® Magazine (10/20) 
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Digital ad spending will increase by 13.2% and social media ad spending by 13.5% as part of an overall 9.7% global rise in ad spending this year, Insider Intelligence predicts. The research firm also forecasts that retail media will make up more than 50% of search ad growth.
Full Story: Insider Intelligence (2/16) 
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Real Estate Trends
Insurance, once a box to check in a transaction, has become a major barrier for some buyers. Here's how it happened—and what you can do to help.
Full Story: REALTOR® Magazine (2/14) 
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Eric Lavey of Sotheby's International Realty's Beverly Hills brokerage was the listing agent for actress Emma Stone's 1926 four-bed, four-bath property. The property sold for $4.3 million after asking $3.99 million.
Full Story: New York Post (2/20) 
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Slate gray-blue, eucalyptus green and warm white have been tagged by interior design experts as kitchen colors that never go out of style.
Full Story: The Kitchn (2/18) 
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Technology & Innovations
Higharc, a software developer that aims to bring innovation to the way homes are designed, raised $53 million in a funding round that included investments from Home Depot and Ferguson. With the new capital, the company expects to add 20 employees to its 70-person staff.
Full Story: Axios (2/16) 
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News from NAR
President Kevin Sears met with First Vice President Kevin Brown to discuss the economic outlook for the real estate market and some important advocacy issues NAR is championing in California and the rest of the country. Watch their conversation.
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Fair & Equitable Housing
For couples like Stephanie Brock and Laura Jordan, housing insecurity has been a difficult problem to solve, even with the help of services that help people find shelters and subsidized housing. The couple was placed in a house that was later deemed unfit for occupancy.
Full Story: PublicSource (Pittsburgh) (2/20) 
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Legislation & Regulation
Michael Barr, the Federal Reserve's vice chair for supervision, said that regulators are "closely focused" on potential risks connected to commercial real estate loans. However, Barr also noted that some cities are doing better than others and that some high-end properties are outperforming their counterparts. Meanwhile, filings with the Federal Deposit Insurance Corp. indicate that average loss reserves at major banks have fallen in comparison with the volume of delinquent CRE loans.
Full Story: Bloomberg (2/16),  Financial Times (2/20) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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