Econsultancy

‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce

Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.

‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers

If you’ve used Amazon’s Rufus or Walmart’s search bar, you’ll be familiar with new forms of AI-powered site search.

As more retailers are adding AI-powered search, we caught up with the co-founder of one such solution to find out how this tech is changing the relationship between shopper and online store, and what it means for the future of retail.

HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025

Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot.

However, they are also facing major hurdles in the form of highly convoluted customer journeys, the need to be present across a wealth of channels, and the need to re-evaluate their skills in the face of generative AI.

Fast Track to Ecommerce: Partners and Platforms – Next intake: 8 October 2024

This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.

The Fast Track empowers learners to:

Navigate indirect ecommerce and optimise partner relationships
Master product data and dominate the digital shelf
Understand the online shopper and win the path the purchase

Latest

Entries now open for Creative Review Annual Awards 2025

The Annual Awards are back to celebrate excellence in commercial creativity and design. Enter your projects now to recognise the achievements of your team, see how your work fares against the very best, and impress your clients. Early Bird Deadline - 25 October.

Find out more

Featured Report

Winning the Race for Digital Skills: The New Best Practices of Effective Learning

By providing the right opportunities framed in the right way, everyone in the organisation can become part of a learning organism, adapting to the environment and remaining competitive, no matter how conditions change.

More report downloads

Featured E-Learning Plan

Optimising the Retail Media Opportunity

Part of the Ecommerce channel, this learning plan, includes three courses and a scenario-based assessment.

Course 1: Approaching Retail Media Ad Investment
Course 2: Activating Retail Media Sponsored Product Ads
Course 3: Activating Retail Media Product Display Ads
Assessment: Test your Retail Media Learning

Econsultancy Training

Contact us

Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK

‌ +44 20 7970 4322

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Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States

‌ 929 577 9564

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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.

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