Three months after launching its Watch video-viewing section, Facebook is telling content partners it wants more long-form content for Watch and is willing to pay more for it.
Jaap van Oirschot, strategy director and founder of creative agency Mr. Fox, argues that agencies should approach sexism and sexual harassment as "an internal, industrywide brief that needs solving."
Ad agencies are obsessed with HQ Trivia, the free iOS app that offers live trivia games, delaying meetings and blocking out time during the workday to play it with co-workers.
"At the end of the day, consumers are there." In the wake of the latest YouTube ad scandal, most marketers aren't pulling ad spend from the platform.
"I've never had an audience I didn't like": In the latest Starting Out episode, Y&R's David Sable talks about being in the public spotlight, his first ad and more.
For many years, Chandon excelled at events, packaging, point-of-sale materials and PR. Then digital happened. At the Digiday Marketing Summit next week, hear how the brand has folded marketing on platforms into its traditional methods. Reserve your spot today.
Despite the irrefutable disruption of e-commerce in the retail space, the majority of transactions still occur in brick-and-mortar stores, enabling these locations to evolve into a next generation. Download this guide to make a next-generation store a right-now store. Sponsored by Oracle and NetSuite.