Biggest PR gaffes of 2018 so far; Twitter's fake account purge; Crucial social media stats; Tools for PR pros to learn about reporters; and more

Top stories for 07.13.18

Marketing
Top 10 PR blunders of the year—so far

Can 2018 really be halfway over? Yes, it’s true, so take a moment to appreciate the PR missteps that keep crisis communicators employed.

	Social Media Twitter purges thousands of followers from user accounts Most users saw a dip in followers of four or fewer, but some high-profile accounts saw major drops. Many are praising the move despite Twitter’s stock price plummet.

	Social Media Infographic: Essential statistics for driving social media success Keeping up with the latest advancements on Facebook, Instagram, Twitter and LinkedIn can leave marketers’ heads spinning. These insights can help create a successful strategy.

	From the Archives 10 tools to help PR pros research journalists A strong media relations strategy starts with gathering applicable information and knowing the person to whom you’re pitching. These resources can help.

	Communications Training Ragan Training makes it easy to offer new ideas Answering the call for a fresh approach can be as simple as a yearly subscription. Become a member by June 15 to save $300!

	Marketing How PR pros can create and distribute memes The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.

	Awards What new and exciting stories is your nonprofit telling? Share how you’re keeping your nonprofit in the news and how your PR efforts are helping secure donors or new volunteers. Enter PR Daily’s 2018 Nonprofit PR Awards by July 25.

	The PR Industry Why letters of assignment don’t matter anymore Old school PR defined a promising journalist by the outlet they worked for. As the media landscape is changing, this old model of vetting writers is holding some organizations back.

	Crisis Communications Papa John’s founder resigns after using racial slur in PR meeting John Schnatter has become the face of the pizza chain, but he resigned as chairman of the board following reports that he used a racist term in an exercise meant to avoid future crises.

	Conference Alert The smart storytelling techniques you should try this year Join us in San Jose this fall and learn how Intel, ESPN, Aflac and more craft content audiences can’t resist.

	Public Speaking Public speaking lessons from Judge Kavanaugh The Supreme Court nominee’s speech showcases the value of a strong first impression.

	From the Archives 7 metrics PR pros should be tracking If measuring your strategies and tactics doesn’t thrill you, know that gathering data and making sense of analytics can help you know how much ROI your work produces. Here’s how to start.

Join social media experts for this can't-miss webcast!

Watch two days packed with the latest tools and tips for social media success. Hear from top
social media practitioners at Amazon, TED, Microsoft, Starbucks, Southwest Airlines, Jacksonville Jaguars and more.