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How Do You Create a Perfect Moment?

Today, customer relationships hinge on empathy, fast response, and personalized engagement. To help get you there faster, we’re providing a map to these moments for marketers to follow.

Download our map to see sample journeys for major stages in a customer relationship. Learn how integrating your marketing channels — and connecting to sales and service — puts customers on the path to big moments. Plus, read use cases from marketing leaders.

Find your way to the perfect moment.

Access, Equity, and the Future of Education

Wednesday, December 9, 12 pm ET

Join Business Insider on Wednesday, December 9 at 12 pm ET for “Access, Equity, and the Future of Education.” Hear from an all-star lineup of leaders, entrepreneurs, and innovators, including Scott Galloway, marketing professor at New York University; Dr. Laurie Santos, Yale professor of psychology and creator of the popular online course, “The Science of Well-Being;” and others, as they discuss the trends, tech, and policies driving innovation and disruption in education.

Accelerate Your Revenue with Trusted Data

Wednesday, December 9, 2 pm ET

Join presenting sponsor Integrate’s Sara Bochino and SAP Concur’s Toni Schmelzle for eMarketer’s live Tech-Talk Webinar. They will share insight into their data story, including how SAP Concur created a marketing strategy that drove value through relevant and reliable data.

Learn how to connect customer experiences across channels and data sources, improve interaction quality through intelligent targeting and automated processes, and optimize both internal efficiencies and ROI through trust and visibility in your data.

Transform the Customer Experience

Thursday, December 10, 2 pm ET

57% of data platforms are falling behind on the maturity scale, making it challenging for companies to provide the meaningful brand experiences customers have come to expect.

Join Merkle’s Brett McTammany, Amazon Web Services’ Kevin Wall, and AAA Life Insurance’s Jennifer Hart and Rafael Mejia, for this live eMarketer Tech-Talk Webinar. They’ll share AAA Life’s data modernization story and how to select the right cloud-based data platform to ensure success.