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WATCH NOW:
Start 2021 with a Proven Data Strategy

Learn how to gain revenue acceleration and improve customer interactions with accurate, actionable, and marketable data. As a marketing leader, you need to understand how collaboration across functions and alignment to the customer experience are core to the application and integration of your data.

Join presenting sponsor Integrate’s Sara Bochino and SAP Concur’s Toni Schmelzle for eMarketer’s Tech-Talk Webinar. They share insight into their data story, including how SAP Concur created a marketing strategy that drove value through relevant and reliable data.

NEW QUIZ:
Event Marketing

Successful B2B marketers have greenlit virtual events and are considering how in-person strategies will change post-pandemic. Assess your knowledge of today’s event strategies, so you can continue to drive demand and secure deals moving forward.

Take the eMarketer Event Marketing Quiz, made possible by Cvent. As a reward, you will receive a complimentary eMarketer Roundup “Event Marketing Trends.”

INDUSTRY INSIGHTS:
Retailers Speak Out

The pandemic and the ensuing recession have constrained ad spending growth for nearly every industry—and retail is no exception.

Learn how marketing executives from Canada Goose, Cuts, The North Face, and Honeygrow overcame 2020’s challenges to drive success. Learn more with eMarketer’s Industry Insights: Retailers Speak Out.

WATCH NOW:
How Retailers Can Unlock Value with Data-Driven Decisions

As retail continues to shift towards digital and data explodes across multiple business functions in the time of COVID-19, retail marketers must make data actionable in order to stay competitive.

Join eMarketer as we speak with Carrie Tharp, vice president, retail and consumer at Google Cloud, in a One-on-One video interview. You will learn how retail marketers can unlock value in their P&L through data-driven decisions at the intersection of customer, product, and supply chain data.